Italiano
There were 230 international buyers and sellers, six Italian sellers, and over 300 accredited guests at the Business Street market, for a constant stream of screenings of the numerous video libraries in Via Veneto and in the screening rooms of the Westin Excelsior Hotel. On the international front, the majority of important film rights companies were present in Rome, as well as production and distribution companies from throughout the world.
All of the Italian international sales companies were present – Adriana Chiesa Enterprises, Intramovies and RAI Trade – along with Italian buyers Medusa, RAI Cinema, BIM Distribution, Mikado, Lucky Red and Istituto Luce. The former confirm the positive results obtained at the market’s first edition, which ends after three days of intense film selling activity.
The market’s locations and organisation rendered possible a pleasant stay for guests. From the Krug Terrace of the Hotel Bernini Bristol, overlooking Rome, Diamara Parodi and Sylvain Azou, who organised the market for the festival, state their satisfaction: “The international market professionals present at Business Street very much appreciated the organisation’s informality,” said Parodi. “This approach turned out to be a winning one because we were able to unite work activity with developing human relationships. Very many contacts were established, which have all the makings of becoming stable relations. The accredited guests asked us not to change the date for the second edition. The period is perfect, they say, because it comes in between the Toronto Industry Centre and the American Film Market. In this way, it seems like one continuous market that thus promises to have positive repercussions on the entire film industry because the network of supply and demand is thus increased”.
Besides the market films and the festival’s competition titles, there were many requests and Business Street also served to speed up the closing of previously struck deals, such as in the case of Still Life (Sanxia Haoren), Zhang Ke Jia’s Golden Lion-winning film at last month’s Venice Film Festival, which was bought by Andrea Occhipinti for Lucky Red.
The positive results have already been highlighted by the international press. Screen Daily, the online magazine of prestigious film industry weekly publication Screen International emphasised that, among other things, this market allows international professionals to concretely finalise contacts made at other festivals, especially Toronto.
Other positive comments were made on the beauty of the locations and the efficiency of the structures. One particularly happy seller was Emilie Georges of French outfit Memento, who says she closed negotiations with almost the entire world for Still Life. Lastly, Jonathan Wolf, director of the American Film Market, said: “Rome will become one of the ten most important festival in a short period of time. But there won’t be any conflict between us”.
All of the Italian international sales companies were present – Adriana Chiesa Enterprises, Intramovies and RAI Trade – along with Italian buyers Medusa, RAI Cinema, BIM Distribution, Mikado, Lucky Red and Istituto Luce. The former confirm the positive results obtained at the market’s first edition, which ends after three days of intense film selling activity.
The market’s locations and organisation rendered possible a pleasant stay for guests. From the Krug Terrace of the Hotel Bernini Bristol, overlooking Rome, Diamara Parodi and Sylvain Azou, who organised the market for the festival, state their satisfaction: “The international market professionals present at Business Street very much appreciated the organisation’s informality,” said Parodi. “This approach turned out to be a winning one because we were able to unite work activity with developing human relationships. Very many contacts were established, which have all the makings of becoming stable relations. The accredited guests asked us not to change the date for the second edition. The period is perfect, they say, because it comes in between the Toronto Industry Centre and the American Film Market. In this way, it seems like one continuous market that thus promises to have positive repercussions on the entire film industry because the network of supply and demand is thus increased”.
Besides the market films and the festival’s competition titles, there were many requests and Business Street also served to speed up the closing of previously struck deals, such as in the case of Still Life (Sanxia Haoren), Zhang Ke Jia’s Golden Lion-winning film at last month’s Venice Film Festival, which was bought by Andrea Occhipinti for Lucky Red.
The positive results have already been highlighted by the international press. Screen Daily, the online magazine of prestigious film industry weekly publication Screen International emphasised that, among other things, this market allows international professionals to concretely finalise contacts made at other festivals, especially Toronto.
Other positive comments were made on the beauty of the locations and the efficiency of the structures. One particularly happy seller was Emilie Georges of French outfit Memento, who says she closed negotiations with almost the entire world for Still Life. Lastly, Jonathan Wolf, director of the American Film Market, said: “Rome will become one of the ten most important festival in a short period of time. But there won’t be any conflict between us”.
 
